What
Before jumping on to social media marketing let me state to you a short definition of marketing.
Marketing is the study and management of exchange relationships. It is the business process of creating relationships with and satisfying customers.
Having understood marketing you can get how social media networks can help marketing. Social media is a great way to connect with a large number of audiences at a time without moving from your place. By using some tips and techniques you can easily market your products or create brand awareness through social media.
Why
Social media networks are open for all and free to use applications and anyone can use them without any prior training. Social media websites are the places where people spend most of their leisure time. From a marketing perspective, you just need to grab those people’s attention to present your unique selling propositions to convert them into customers. You can also test your products and services by getting reactions from your viewers and can also take feedbacks easily. By engaging and interacting with people on social media you can make your products better and get loyal customers.
When
For any kind of business social media marketing can be used for different objectives at different stages of a business. For startups, it can be used for creating brand awareness and creating relationships/community. For established businesses, it can be used for boosting sales/growth and understanding customer’s expectations or feedback. Whenever a product or service is market fit and you find yourself ready to go to the market, social media marketing must be included in your marketing strategy.
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